The singer has tapped Gucci Mane to front Icy Park, the latest drop in her adidas x Ivy Park collection. The size-inclusive line features apparel, footwear, and accessories that combine “alpine-inspired elements with classic streetwear references,” according to WWD.
In the teaser video, Gucci keeps his face hidden while donning a wintery wardrobe including robe, metallic puffer jacket, and plenty of ice. The East Atlanta Santa also shows off his all-white Ivy Park drip and new Super Sleek Boot in a photo from the campaign. Bey continues the all-white theme while seated on a ski lift in her promo image.