Nearly $400 million is the price tag of doing business with Drake in 2022. Sir Lucian Grainge revealed an expansive, multi-faceted deal with the Certified Lover Boy that covers recordings, publishing, merchandise, and visual media projects. hit a few industry insiders to see how much that deal could be.
While one referenced “LeBron-sized,” possibly alluding to one of his league-leading contracts or his massive business deals with Nike or more, Drake’s lyrics stand out. “Three-sixty upfront, it all comes full circle,” he spits on “Lemon Pepper Freestyle. UMG announced a new deal with The Weeknd.