This video shares the real truth behind FUBU. "What happened to FUBU?" "Is FUBU back?" "Did FUBU close?" - It's all right here!
FUBU mostly withdrew from the U.S. market, concentrating its efforts in Saudi Arabia, China, Korea, Japan and South Africa. Daymond, J. Alexander, Keith, and Carl still own FUBU and remain close today. Daymond is still creating spaces for entrepreneurs through Shark Tank.
The main reason of failing FUBU as a branding company is they are introduced way more products without even right branding in right customers.
FUBU generated $350 million in sales through 5,000 retail stores at its peak in 1998, and eventually grossed more than $6 billion worldwide.
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