Univision made good on a promise to sell its online properties on Monday when it announced that it has sold Gizmodo Media Group, which includes the family of websites formerly known as Gawker Media.
Univision put most of its online properties on the block last year and enlisted Morgan Stanley to "explore the sale" of the digital asset -- a dramatic departure from the ambitious digital strategy outlined by the company when it acquired the GMG sites nearly three years ago.
Univison, a primarily Spanish-language media company, bought The Onion and its sibling websites in January 2016, ushering in a new effort to reach English-language consumers. Later that year, Univision won the Gawker Media assets, which were rebranded as Gizmodo Media Group, through a bankruptcy auction.
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