The Trademark Trial and Appeal Board (TTAB) had no time for the efforts of a Massachusetts wedding planner to block Beyoncé in her quest to secure intellectual property rights. In a little-noticed ruling one week ago, Beyoncé won her ongoing trademark battle over her daughter’s name.
For years, Beyoncé has attempted to trademark her daughter’s name, Blue Ivy Carter. She’s filed applications that cover everything from books to pacifiers to shampoo to video games and much more. The problem, though, is that wedding planner Veronica Morales called her business “Blue Ivy Events” – even before Beyoncé’s daughter was born.